Hi, I’m a designer with 9 years of experience, but I still approach every project with the curiosity of someone who’s always learning. My process usually starts with a simple question: Will the reader understand this? Will it help them decide, trust, or connect? I remember someone once said, If you have to choose between consistency and readability, always choose readability. Not a day goes by that I don’t apply that principle in my work.
I’ve worked across branding, print, packaging, motion, and digital. I’ve been learning how to work with CMS and dynamic pages, and figuring out ways to work around Wix’s limits to design better layouts. My experience in design taught me to be resourceful, patient, and thoughtful in how I build and present visual systems. I also learned the importance of designing with purpose, making sure every element has a reason to be there. I don’t have all the answers, but I work closely with clients to help get their message across effectively.
Outside of design, I’m currently learning German, watching nature documentaries, and drawing inspiration from fashion, pop culture, and my cat (who’s also my creative assistant sometimes).
Core Disciplines
Creative Direction
Branding & Identity
Data Visualization
Web & UI Design
Editorial Design
Social Media Design
Print Design
Label Design
Presentation Design
Motion Graphics
Video Editing
Project Management
Leadership
Interests
Nature Documentaries
Languages (English, German, Korean)
Music (ballad, R&B, jazz, alternative, acoustic, soft rock, kpop)
Books
Fashion
Fitness
TV Series
BBC World Service
Cats