Biopeak
Brief: Create Amazon visuals and supporting digital assets for a probiotics brand targeting health-conscious individuals.
Work carried out
Content strategy
Art direction
Visual identity
Amazon listing images
Amazon listing video
Landing page
Social media posts
Biopeak is a probiotics brand targeted to young professionals and people with active, health-focused lifestyles. I was tasked with producing a full set of digital materials.
Amazon Visual Assets
One of the early challenges was working with limited assets. I started by creating realistic box mockups to help the product feel tangible and trustworthy. The visual direction is credible, clear, and mobile-friendly.
To reinforce the health benefits visually, I incorporated abstract shapes inspired by probiotics and reused icons from the old files for the “Why Choose Biopeak” section, which still aligned well. I also focused heavily on optimizing for mobile, since most Amazon shoppers browse on their phones.
I treated the Storefront like a one-page website to make it clear, organized, and informative. Visitors then get a strong brand experience before clicking “Buy.”
Listing video
For the product video, I chose a fast, upbeat pace to reflect the energy and lifestyle of the target audience. The tone supported the product as a smart supplement to a healthy daily routine
This was both my first Amazon listing project and my first time using Wix. Despite the learning curve, I was proud of how smoothly everything came together. It challenged me to learn quickly and deliver a solid creative direction that the client was happy with.
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