Bea Llonador - Grow-Mate Amazon

Grow-Mate Amazon

Brief: Create Amazon visuals and video assets for an organic brand, focusing on clarity, trust, and readability.

Work carried out

Content strategy

Visual identity

Art direction

Brand refresh

Listing images

Listing videos

Brand Story and EBC

Grow-Mate offers organic solutions for soil, roots, and overall plant health—designed for gardeners and growers who want to grow better, naturally.

For Grow-Mate’s Amazon relaunch, I handled both the content strategy and visual execution. With only 7 images allowed per listing (including the main product mockup), I focused on addressing key customer questions:

Why should I choose this product? How is it used? Can I trust this brand?

RootMax

Building on the visual direction I developed for the RootMax trade expo, I brought in the yellow band from the labels as a recurring element. This helped tie the product line together, yellow as the shared accent, with brown for RootMax, green for GrowthMax, and red for Tricho to reflect the labels.

For original photos and videos, I collaborated with gardeners in the US and UK, providing them with a shot list and creative direction to stay on-brand. Since the labels were still being finalized at the time of the shoot, I chose to feature rebranded mockups in the listings to reflect the updated packaging and messaging. This ensures visual consistency across all Amazon materials and gives customers a clearer view of what to expect as the brand evolves.

Since most shoppers browse on mobile, I also made sure all visuals and text were easy to view on small screens.

I also proposed a unified Brand Story section that introduces Grow-Mate as a whole, while the EBC (Enhanced Brand Content) expands on the highlights from the listing images with added detail.

Given limited resources, I used Google’s AI text-to-speech tool for the voiceover and added stock footage to support key messages.

This project helped define Grow-Mate’s Amazon presence, setting a clear visual identity and art direction that now guides future campaigns.

GrowthMax Listing

GrowthMax is an indoor plant food that’s safe for home use, no mess, no spill, no odor. These visuals highlight ease of use and benefits for all indoor plants. Using green and yellow accents from the label keeps the design consistent across all materials.

Tricho Listing

Tricho Protect is a biofungicide that’s safe to use on all plants, including home gardens. These visuals highlight its protective benefits against common soil and foliar issues.